If you look at the SS09 new campaign adverts it seems they all have been done by Mert & Marcus... Armani (with Victoria Beckham), MiuMiu (with Katie Holmes), Valentino (with Stephanie Seymour), Longchamp... That is a bit scary.
Longchamp are taking some really interesting directions these days. It's been a couple of seasons they are using Kate Moss but I wasn't convinced at all and I must say this SS09 new campaign is so far the best. I really like it. The models (Kate Moss and Russian model Sasha Pivovarova) look amazing, the colours are fantastic and the styling almost too good to be Longchamp.
Very Bourdin, very much what I like.
