No doubt 2009 is being the year of the
blog taking over the fashion world. More than ever fashion bloggers are in the
limelight - Tavi Gevinson aka StyleRookie, 13 years old, graced the front cover
of both POP and Love Magazine and recently posed next to American
Vogue's Creative Director Grace Coddington at NYC Fashion Week. In the
meantime bringing up to life a blog seems like a 'no choice' for labels
(ie CHANEL), retailers (ie Matches, Asos) and magazines (ie Vogue).
But what if a blog was just not enough to keep up with those fashion
customers/readers?
New era is coming now with the launch
of TRULYMADLYDATING.COM - Conde Nast International's first dating
site supported by GLAMOUR.COM and GQ.COM. It says the website is
'created to
unite glamorous girls with fashion-conscious GQ-reading boys to create matches
made in style heaven'. Mmmm what a program... Search my
match, search my fans, see who recently viewed me, ... you get the whole idea.
Conde Nast is obviously hoping to increase its 'fanbase' and find an
alternative to advertising to get money in. To celebrate the launch
of TRULYMADLYDATING.COM Conde Nast offers a 7 day free
trial.
I have 7 days to find out if
'MojitoMan' is the one then. Not convinced. At all.
