A few months ago Another Magazine did their first step onto the digital ground with the launch of the website Anothermag.com. Here comes AnOther LOVES, the latest addition to the magazine’s website. The concept is to create ‘a living library of all that's luxurious and limited edition sourced by AnOther's global network of contributors’, some sort of interactive and inspiring platform on which Jefferson Hack’s team shares their current whishlist.
Think: Hannah Marshall lambskin envelope clutch, bicycle and Leica M7 by Hermes, Gareth Pugh quill, Dries Van Noten plait beaded collar, Swarovski head phones, Shawn Lovell Tree bed… Sweet.
Each object of desire can be tweeted and shared on Facebook. Of course. Each
product is then linked to its own site of origin, which usually translates to a
place where you can buy said objects. AnOther LOVES turns out to be not only a
daily inspiration source but a complete new intermediary in the trade of luxury
pieces and limited editions.
