Mélanie Crété

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Social Media

Using the Social Media to help brands creating strong brand communities, engaging meaningful conversations with customers and bloggers, and igniting positive word of mouth.


Projects

GH MUMM CHAMPAGNE

TWIN FACTORY


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11/03/09

TWIN, a magazine & a website


Twin - a bi-annual magazine and a website - launches this week.

Issue one is complete and available to buy now in places such as Colette and Dover Street Market. The style book features a poetry portfolio curated by the first female poet laureate, Carol Ann Duffy, plus Miranda July’s imaginings on a female future and photography by Todd Selby, Boo George and Garance Doré.

 

In the meantime view the website (designed by Catch digital) with making off videos and blogs on www.twinfactory.co.uk. Social media wise Twin does it all with a fan page on Facebook, a Twitter profile and Flickr account.

Who is the team behind Twin then? Editor in chief Becky Smith was the founder and former creative director of the mag Lula; art editor Francesca Gavin does double duty at Dazed & Confused and Elle U.K, and features editor Aimee Farrell works by day at British Vogue. Online editor is Hianta Cassam Chenai, former creator of the successful blog Fluokids. For my part I am blogging and working with Hianta on the online promotion, I call it digital PR.

06/20/09

GOURMET-JOURNEYS.COM ON TWITTER

Following the launch of Gourmet-Journeys (by GH MUMM) I have created a Twitter account for Gourmet-Journeys - I am in charge of the daily tweets and make sure a strong community made of bloggers/online press and customers is built online for the brand.

Follow Gourmet-Journeys on Twitter by clicking here.


05/15/09

GH MUMM CHANNEL ON YOUTUBE

Watch the film buzz for Gourmet Journeys on GH MUMM's channel on Youtube.

GH MUMM CHANNEL ON DAILYMOTION

See the film buzz for Gourmet Journeys on GH MUMM's DailyMotion channel