Mélanie Crété

London womenswear schedule comes to an end and Christopher Bailey unveiled yesterday his autumn/winter 2010 collection for the second consecutive season in London, at the Chelsea College of Art. Following the lead of Avatar, the British label decided to stream its show in 3D at private events all around the world. Unfortunately I have not attended any of these very special events, I have enjoyed the 2D version available from the micro website though. Mister Bailey himself introduces us to the project at the beginning of the video... It is a bit like being front row at Burberry, minus the paparazzi and the freebies.

WWD - Women's Wear Daily - is starting a series of conferences in NYC to explore how digital media can put a brand closer to its consumers. Part one of the series is on the 25th of Feb and will focus on topics such as the role of search in the marketing mix, direct to consumer vs. wholesale, invitation-only shopping, e-commerce and the luxury business... Speakers include marketing and online experts from Create The Group, Google, Mastercard, Puma, Diane Von Furstenberg.

Wow! The new Wrangler micro website for the Blue Bell Jeans SS10 collection is absolutely genius. Motion men getting their clothes off with a simple drag of the cursor. I have never seen something similar, very interesting interaction. Created by the Swedish agency Kokokaka (which has also recently worked for Burberry), the site also features a downloadable soundtrack and clip of the best scenes.

10/10!

A few months ago Another Magazine did their first step onto the digital ground with the launch of the website Anothermag.com. Here comes AnOther LOVES, the latest addition to the magazine’s website. The concept is to create ‘a living library of all that's luxurious and limited edition sourced by AnOther's global network of contributors’, some sort of interactive and inspiring platform on which Jefferson Hack’s team shares their current whishlist.

Think: Hannah Marshall lambskin envelope clutch, bicycle and Leica M7 by Hermes, Gareth Pugh quill, Dries Van Noten plait beaded collar, Swarovski head phones, Shawn Lovell Tree bed… Sweet.

Each object of desire can be tweeted and shared on Facebook. Of course. Each product is then linked to its own site of origin, which usually translates to a place where you can buy said objects. AnOther LOVES turns out to be not only a daily inspiration source but a complete new intermediary in the trade of luxury pieces and limited editions.  

To commemorate the opening of the Louis Vuitton store in Ulan Bator - the first in Mongolia - Louis Vuitton has asked the artist Abdesslam Oulahbib to create an original piece of music inspired by the traditional Mongolian musical culture. 

Resonance - the product of this collaboration - is a unique digital project which celebrates the universal beauty of sound and sight and gives everyone a chance to wander and lose themselves in an inspiring journey within earthly boundaries. Particularly beautiful.

The online store for AnOther Magazine has launched featuring a range of limited edition and exclusive products designed and crafted by the likes of Peter Pilotto, Raf Simons, Gareth Pugh... A very minimal yet seductive website created by CreateTheGroup a 'full service interactive' agency that has been working with the Another team for quite a while now...

Spotted - a Macbook sleeve designed by Gareth Pugh (£76). Good news if your internet connection is not working properly you can still find those products at places like Colette, Liberty, International Gallery Beams in Tokyo and Opening Ceremony...

This week is Fashion Week in London. This means loads of catwalk shows, press presentations, free drinks parties and hours of queuing and fighting. An exhausting marathon. 

Good news for all Burberry's fans. The English brand - which returns to its home town of London this season after years of showing in Milan - has announced the first ever live stream show of the Burberry Prorsum Spring Summer 2010. All you have to do is go to live.burberry.com at 6:30 p.m. today to get front-row access. Easy.

I heard those abstract QR codes are the codebars of the future... What is it all about? To make it short a QR code stores URLs, when you see a QR code (in the street, in a magazine...) you scan the QR code with the camera of your phone (FYI you must have a camera phone equipped with the correct reader software), your phone browser will immediately launch the programmed URLs... Yey! Very common in Japan they basically look like this:

Yes I do agree, not so attractive. 

Here comes the stylish version, the Louis Vuitton x Takashi Murakami QR code. 

Produced by Tokyo based creative agency SET, this colourful code features one of Murakami’s characters and the classic LV pattern. Kawai!