Another day in sunny (fashion) Paris and another new digital concept
discovery: Nowfashion. The first online
magazine to presents fashion shows in real time. Still a few bugs but great
potential.
Paris fashion week
has started yesterday under the sun and it seems the whole city is living the
fashion dream... To recreate that very unique fashion atmosphere Le Crillon and
Vogue Paris teamed up to launch a pop-up bar inside the prestigious hotel,
welcome to Le Bar Vogue. Enjoy a selection of special cocktails such as
the Carine's Tea Time (vodka, green tea and menthol sirup) while
getting a quick make up fix at the Lancome beauty booth... And to make sure you
don't miss a thing of what is going on, big plasma screens show the tweets from
the Vogue Paris team.
Since its opening last Autumn, Maiden has certainly established itself as
THE place to shop if you are in East London and in despair for THE ultimate
gift. A good selection of amusing gadgets, games, home accessories, jewellery,
books (including a great collection of vintage books in perfect condition),
postards that will make everyone smile. And there are new products coming in
store every week... I just bought there for a fiver a vintage album of my
favorite TV show 90210!
Good news! Following the success of the Shoreditch High St based shop,
Maiden has just launched its e-shop. Go and have a look here, it's never
too late to give your sister a Christmas present!
It seems pretty
obvious that, right now, live streaming of catwalk is on trend - see my
previous posts about Burberry and London Fashion Week. Dolce & Gabbana -
the label has already been developing a strong online brand experience with its
website Swide
- goes beyond the simple live streaming as both its mainline show and the younger diffusion brand
D&G will be exclusively live on the iphone for the very first
time.
London womenswear schedule comes to an end and Christopher Bailey unveiled
yesterday his autumn/winter 2010 collection for the second consecutive season
in London, at the Chelsea College of Art. Following the lead of Avatar, the
British label decided to stream its show in 3D at private events all around the
world. Unfortunately I have not attended any of these very special events, I
have enjoyed the 2D version available from the micro website though. Mister Bailey himself
introduces us to the project at the beginning of the video... It is a bit like
being front row at Burberry, minus the paparazzi and the freebies.
Yes you heard right, Narciso Rodriguez has launched this week the first ever
capsule collection with online auction site ebay. ''For me it's always been
about dressing many women of all ages, all types, all sizes, and this special
collection on eBay is a unique opportunity to reach a broad global
audience'' says the American designer to British Vogue. The
eight-piece limited-edition collection - including a denim jacket; denim skirt;
asymmetrical jersey dress; python T-Shirt; draped shoulder dress; and
water-resistant reversible trench - are available in sizes extra small to large
- and pieces retail from between £40 to £225. Time to go shopping here.
Yes it is this time of the year
again, LONDON FASHION WEEK. This season the British Fashion Council goes 100%
digital with the launch of Live From Fashion Week, a live stream series from
London Fashion Week A/W 2010 featuring runway shows, style commentary,
celebrity guests and interviews. Far behind the time when you had to patiently
wait for the runaway pictures to be uploaded on style.com the following
day!
Stylist, the free
women's lifestyle weekly launched in October last year (yes i'm talking about a
free print magazine here), is celebrating London Fashion Week today with three
different covers designed by designers Vivienne Westwood, Giles Deacon and
Manolo Blahnik.
Thanks god Winter sales are officially over and Spring Summer 2010 issues are
finally out. Last week it was all about the new issues of bi-annual magazines Pop (Bauer Media) and LOVE (Conde
Nast) hitting shelves...
Condé Nast's title
produced eight different covers for its 'fashion icons'
issue, featuring naked cover stars including Kate Moss, Naomi
Campbell and Lara Stone. All shot by Mert & Marcus,
art directed once again by Suburbia. On the website front, the team has kept is
pretty minimal; black background and a simple player to The LOVE
Thing, a movie directed by LOVE editor Katie Grand and James Lima (see
below). More LOVE on the magazine's blog.
One girl, two
covers for Pop. Model is Abbey Lee Kershaw, shot by Richard Prince.
Website wise, editor Dasha Zhukova launched Pop’s digital
format as thepop.com last September. Providing an
integrated platform for the Pop team and its partners, the website
provides pretty good content. So many blogs on there, hours of browsing.
Designer Henry Holland is launching a new BlackBerry
app this Fashion Week. BlackBerry users will exclusively be able to order
pieces from the House of Holland slogan T-shirt collection as soon as they hit
the catwalk by downloading the app fromwww.houseofholland.co.uk/blackberry
As far as I know this has never been done before, let's see
how many tees Henry manage to sell next Saturday then!
WWD - Women's Wear Daily - is starting a series of conferences
in NYC to explore how digital media can put a brand closer to its
consumers. Part one of the series is on the 25th of Feb and will focus on
topics such as the role of search in the marketing mix, direct to consumer vs.
wholesale, invitation-only shopping, e-commerce and the luxury business...
Speakers include marketing and online experts from Create The Group, Google,
Mastercard, Puma, Diane Von Furstenberg.
Le Bel Ete - understand here Beautiful Summer - is the beautiful movie by
Stephanie Di
Giusto for Vanessa Bruno's Spring Summer 2010 collection, live now on the
fashion designer's
website. The director represented by Partizan
perfectly recreates Vanessa Bruno's poetic style: the muse Lou Doillon
dances on a melody played on piano by Gonzales, loads of nude colors and
natural locations for a pure and dreamy feel.
